Mark Easby - Better Brand Agency Mark Easby - Better Brand Agency How would you describe Better and what you do? Better is an award-winning brand agency. We help grow businesses through discovering, creating and delivering their brand story using our unique BetterBrandBuilder™ process and supporting creative, marketing and digital services. With offices in Teesside and London, we work nationally with a wide range of clients across a diverse range of sectors. Can you describe the idea and ethos behind Better?We believe branding is not just about cosmetics and marketing; branding is a key part of a business’s strategy. When it comes to a company or product, brand isn’t one thing, it is everything. A brand is the fuel everything else runs on and it is inherently linked to business growth. Because brand flows through every single part of the company, from sales to recruitment, it has an effect both internally on your staff and externally on your clients and customers. It should inform every single action an organisation takes, from the inside out. What do you enjoy most about your role?As MD of Better I love working alongside some of the regions best companies, helping them grow their brand and their business through the work we do. Over the past year or so we’ve expanded geographically building a client base in London and the South East so I spend a lot of time travelling and getting to know other cities and regions. I’m also very lucky to be involved as a trustee for High Tide Foundation who work with young people to raise aspirations and awareness of career opportunities within our key sectors across Teesside. As a passionate born and bred Teesside lad being heavily involved in this is massively rewarding. There has been lots of great news recently about Middlesbrough and the digital sector, do you still think we have a long way to go to catch up with the bigger cities, and what do you think needs to be done?I think the town and area should be very proud of the work that’s being done, by both the public and private sector, to grow and develop the digital and creative cluster in Teesside. We must continue the investment and growth and it’s great to see that Teesside is now home to some very innovative and growing digital and creative businesses, as well as some very exciting start up companies. As a region, we’ve always had a very proud industrial heritage and strong work ethic so it’s very exciting to be part of a creative and digital sector that's playing its role in helping to ensure Teesside remains on the national and international map. How did you get involved with Daisy Chain and how have you supported us?We’ve known of Daisy Chain for a long time through business friends and networks but for one reason or another we’ve never really got involved. After meeting Holly and understanding more about how we can support and add value, we decided to commit some time to help develop the Friends of Daisy Chain brand. This helped develop a more professional creative style of the brand to help support the important ‘Friends of’ work. What was the thought behind the new Friends Of Daisy Chain branding?From early briefing discussions, it was clear that there was a need to develop a stand-alone identity for Friends of Daisy Chain that, although independent, was intrinsically linked back to the core Daisy Chain identity. It was also important, once the identity was completed, to develop a more professional and corporate creative style around the identity for use across marketing materials, fundraising brochure and presentations. The marketing materials have now been done and we’ve been able to create manageable templates for the Daisy Chain team to update as and when materials are needed in the future. When you’re not at work, where would we find you and what would you be doing?I love spending most of my time outside work with my wife Nikki and daughter Lily. I’m a sucker for TV boxsets the odd game of poker too. I’ve also recently been training for the Great North Run to raise money for High Tide Foundation so any spare time is spent running around the North Yorkshire countryside getting training miles in my legs.